EXPLORE SOLIHULL

THE HOME OF LAND ROVER, LOCATED AT THE HEART OF THE WORLD CLASS MANUFACTURING FACILITY.

KEEPING YOU AND OUR COLLEAGUES SAFE

To ensure that you have the most comfortable and safe experience with us, all Jaguar Land Rover driving programmes adhere to the Government's latest Covid-19 guidelines. Our current processes are outlined here.

The Land Rover Solihull production line in action

ABOUT SOLIHULL

Often referred to as ‘the home of Land Rover’, production of our world-famous SUVs began at the Solihull plant back in 1948, making it the perfect place to see into the heart of our vehicle manufacturing processes.

Take a guided tour of Solihull’s state-of-the-art production site, and see hi-tech robots, cutting-edge machines and hundreds of skilled craftsmen working in perfect accord, as part of the manufacturing process for the latest Range Rover, Range Rover Sport, Range Rover Velar and Jaguar F-PACE.

For guests who want to get behind the wheel, we offer a range of off-road adventures that will give you driving memories to last a lifetime. From One Hour Taster Drives, to Half and Full Day Experiences, feel the thrill of driving the latest Land Rover models. Our activities range from navigating bridge crossings and rock crawls, to tackling infamous inclines and deep-water trenches of the Jungle Track. Once you’ve conquered those, there are more purpose built off-road tracks to explore. You can look forward to the undulating side slopes of the Adventure Zone and the multiple steep descents of the Land Track.

Your unforgettable Land Rover Experience is ready for you.

EXPERIENCE DRIVES AT SOLIHULL

We guarantee you a warm welcome and an unforgettable day of off-road driving challenges at Land Rover Experience Solihull, including our One Hour Taster Drives, Half Day and Full Day Experiences and a raft of unique activities. All that will leave you with memories that last a lifetime.

  • { card.element-card-image-alt-txt }}

    TASTER DRIVE EXPERIENCE

    With no previous experience required, this is the perfect introduction into the roller-coaster world of off-roading.

    Under the expert guidance of our instructor, we'll help boost your skills, confidence and nerve as you experience a series of inclines, descents and water wading from behind the wheel of a Land Rover.

    Duration: 1 hour

    Price £129 (Additional driver included, max 2 drivers)

  • { card.element-card-image-alt-txt }}

    HALF DAY EXPERIENCE

    Gain a greater understanding of vehicle control and obstacle handling by navigating challenging terrains including steep inclines, daring descents, muddy side slopes and wild streams, testing Land Rover's capabilities and your own.

    Our expert instructors will help you hone your off-road driving skills during this exhilarating lead-follow, convoy experience.

    Duration: 3 hours

    Price £349 (Additional drivers included, max 3 drivers)

  • { card.element-card-image-alt-txt }}

    YOUNG OFF-ROADER

    Young Off-Roader is the new junior Land Rover Experience programme for 11 to 17 year olds. Now it's the kids' turn to get into the driving seat! They will learn to drive off-road on our specially designed driving assault course, and have fun tackling slopes, negotiating obstacles and driving through deep water.

    Duration: 1 hour

    Price £129 (Up to 2 drivers)

  • { card.element-card-image-alt-txt }}

    FULL DAY EXPERIENCE

    Explore more challenging terrain and longer behind the wheel with this unforgettable 7-hour adventure. Navigate diverse off road elements with a qualified instructor by your side as you master the terrain that will prepare you for real world adventures.

    Duration: 7 hours

    Price £549 (Additional drivers included, max 3 drivers)

  • { card.element-card-image-alt-txt }}

    NEW CUSTOMER PROGRAMME

    Explore the capability as a new Land Rover owner. As a new customer you are invited to a complimentary Half Day Land Rover Experience at our Centre.

ARE YOU A NEW OWNER?

Book your complimentary Half Day drive experience


FACTORY EXPERIENCES AT SOLIHULL

A car factory is one of the most fascinating working environments on earth – and the Jaguar Land Rover manufacturing facility at Solihull is among the most advanced you’ll ever visit. This is a must for all marque enthusiasts, owners and aficionados of automotive engineering.

  • { card.element-card-image-alt-txt }}

    FACTORY TOUR

    Take a guided tour of Solihull's manufacturing site and gain an insight into the latest state-of-the-art manufacturing process for Range Rover, Range Rover Sport, Range Rover Velar and Jaguar F-PACE.

    Observe the press shop, then skillfully-managed body construction process, before visiting Trim and Final to understand how vehicles are finished and recognised as customer-ready.

    Duration: 3 hours

    Price £49 per adult
    Price £39 per child (child 10-16 years)

  • { card.element-card-image-alt-txt }}

    VIP EXPERIENCE TOUR

    Welcomed by personnel concierge, this is a real immersion into the Range Rover world. Your tour begins in the MeridianTM Theatre before you are chauffeured to the key production areas including premium lightweight architecture facility, the paint shop and Trim and Final.

    Your VIP experience includes refreshments and Welcome, a dedicated group tour guide and access to privileged areas.

    Duration: 3 hours

    Price per couple £325 (2 persons)

  • { card.element-card-image-alt-txt }}

    CONFIGURATION TOUR

    In a one-to-one session, our experts will guide you in the choice of stunning coachwork colours for your vehicle, coordinate luxurious leather finishes and veneer trims to create your own bespoke interior. You will also have privileged access to key production areas, allowing you to see other vehicles take shape.

    Duration: 3 hours

    Price per couple £325 (2 persons)